Services

Strategy

We'll work with your team to tailor a social strategy that sets you up to smash your brand objectives.

We start with a workshop, getting properly immersed in your business, so we can pull together a full strategy covering:

• Social audit across all channels
• Brand guidelines & brand positioning across all channels
• Competitor landscape
• Social landscape: trends and opportunities
• Research & innovation
• Audience targeting
• Platform optimisation
• Creative boundaries
• Content: content pillars, content styles
• Tone of voice across all channels
• KPIs and objectives, and how we'll approach them
• Paid social
• Influencer marketing

Social Media Management

Let us take the time-consuming work off your hands, so you can get back to doing what you actually love: running your business.

Social management is a monthly retainer, think of us as an extra pair of (chronically online) hands, and includes:

• Content calendars: curation and content planning, copywriting for all captions optimised to platform
• Multi-channel content optimisation and/or repurposing
• Building content calendars & scheduling
• Monthly reporting & analysis
• Team meetings & collaboration
• Community management
• Ongoing strategy development & data analysis
• Testing new tactics & recommendations for innovation
• Housekeeping: updating bios, site links and so on

Content

Your socials won't perform without great content, and we mean genuinely great, not just filler. We'll produce a monthly bundle of assets optimised for your channels, from snappy, quick-turnaround daily content through to full studio or location-based photoshoots.

Our in-house design team covers:

• Video production
• Photography
• Graphic design
• Animation & motion graphics

Influencers

Influencer collaborations. We handle full management of partnerships and ambassador relationships, the kind that get your brand in front of exactly the right eyeballs, driving further reach with like-minded audiences.

Influencer management campaigns include:

• Influencer sourcing and vetting
• Influencer communications (negotiations, contracting, invoicing)
• Briefing documents and content approvals
• Insight tracking and reporting

We'll then pull it all together into a slick final campaign report and hand it straight to you.

Paid Social

Paid social: tailored paid media campaigns that make your money work properly hard and drive the best return across every objective.

We kick off with a paid strategy, delivered before the campaign even starts. This covers audience targeting, media buying opportunities, platform suggestions and content requirements. Once the strategy's locked in, we get stuck into running the campaigns, which includes:

• Creative suggestions or content creation support
• Copywriting across all ads
• A/B testing
• A/B reporting
• In-feed ad set-up
• Optimisation & re-targeting
• Reporting

Email Marketing

Email marketing is probably the most underrated tool in your marketing kit, and it rarely gets the credit it deserves.

We'll build a strategy around your list and your goals, then manage everything needed to turn it into a proper revenue channel. Once the strategy's in place, we handle email marketing start to finish, working across platforms including Klaviyo, Mailchimp and HubSpot:

• List building, segmentation and audience management
• Campaign planning and content calendars
• Copywriting and design for campaigns and newsletters
• Automated flows (welcome series, abandoned cart, win-back, re-engagement)
• A/B testing
• Monthly reporting & analysis