Bodega Southbourne

We shook up BODEGA’s social reach through a cocktail of influencer content, defining their brand identity, and building awareness of their heritage, products and passion.

We took Bodega’s tapas bar from zero to fully booked before the doors even opened, then did it again a year later for venue two.

• 233.5k organic views in 6 months
• 6K email subscribers built from scratch
• Second venue launched within a year of the first

The problem

Bodega had no digital footprint at all. No following, no content, no list, nothing to point people towards ahead of opening night.

What we did

Before any content went out, we built the foundation. Brand voice and customer personas first, so we knew exactly who Bodega was talking to and what would actually make them stop scrolling. Brand identity next: colours, fonts, style guide, the full guidelines, all worked out before a single graphic was designed or a single caption written.

With the strategy and identity locked, we moved into execution. Monthly brainstorms with the LWH team mapped content against key dates, food trends and events, all signed off with Bodega before a single post went out. Weekly status calls kept the content calendar moving so nothing sat waiting on approval.

Personalised photoshoots gave Bodega a bank of images that actually looked like the brand, not stock shots of a generic bar. Content leaned on food and drink trends to pull in new audiences, while heritage and behind-the-scenes posts kept the people already following invested in the story. Email capture ran alongside the social push from day one, not bolted on afterwards.

The result was an audience built before the doors opened.

What happened

Bodega opened fully booked and stayed that way for months. Organic content pulled 233.5k views in six months. The email list grew to 10,000 subscribers. A year later, Bodega opened a second venue, in neighbouring Southbourne, backed by the same approach.