AI-Powered Fitness Coaching App

A first-of-its-kind app combining AI technology with real-life coaching, built by a team who’d already launched and sold successful apps before, alongside an international HYROX athlete and gym owner. We built the organic social and email engine that got the app to launch.

• 16,000+ email subscribers built pre-launch
• 23,000 app downloads at launch
• 4 platforms managed: Instagram, TikTok, Facebook, YouTube
• Ongoing partnership, now supporting an international expansion raise

The problem

The product was genuinely new: AI coaching paired with real human trainers, nothing quite like it existed yet. But a first-of-its-kind app has no category to slot into and no existing audience to draw on. It needed people to understand what it was before it existed, build enough trust to hand over an email address, and be ready to download the moment it launched. Get the run-up wrong and a launch has no one waiting for it.

What we did

Content strategy sat at the centre of the work, built around Instagram as the primary platform with TikTok, Facebook and YouTube supporting it. Alongside that, we sourced content creators and influencers who genuinely fit the brand, not just anyone with a following, to produce ad creative for Meta and UGC content that helped the app reach people outside its existing circle.

Email did the heavy lifting on conversion. We built warm-up flows from the earliest days to start building the waitlist long before launch, kept that audience engaged rather than letting interest cool, then built separate flows to convert ad-driven leads straight into downloads once the app went live.

Bi-monthly content shoots kept the visual side fresh, producing scroll-stopping imagery used across social, email and the website, so the brand never had to lean on stock photography or recycled assets while it was still finding its audience.

Where things stand

The list hit 16,000-plus subscribers before launch, and the app landed 23,000 upon launching. We’re still working with the brand. They’re currently crowdfunding their next raise to take the product into international territories, and we’re part of that next phase.

“It’s been fantastic working with Little White House Marketing! [Our team] are an absolute powerhouse, and I’d highly recommend them to anyone looking for support with social media strategy and content creation. The quality, creativity, and genuine care they invest in your business truly set them apart from other agencies.“

— 5-star review