Looma

Looma is our first international startup client. We built their US go-to-market strategy from the ground up, and we’re now running the launch alongside them.

• First international startup on our books
• Full go-to-market strategy delivered — positioning, PR, influencer, email
• Buyer personas built from market and behavioural research
• Ongoing partnership across project management, social, email, influencer sourcing and PR

The problem

Looma had a genuinely strong product, an orthopaedic pillow built on body measurement rather than guesswork, and a founding team who believed in it. What they didn’t have was a clear path to market. They knew they were missing steps between where they were and a proper US launch, and worse, they didn’t fully know what those gaps were. That’s a hard place for a startup to sit: confident in the product, uncertain about everything around it.

What we did

We started with research, going deep on Looma’s product, their market, and their future customers to build out full buyer personas rather than working off assumptions. That research became the foundation for the full strategy: brand positioning, a defined tone of voice, a press and publications plan, an influencer and partnership framework, and an email marketing infrastructure to support the launch.

None of this was generic. The positioning had to hold up in a crowded US market where every competitor claims “better sleep.” The personas had to be specific enough to write real content against. The channel strategy had to say no to platforms that wouldn’t earn their place, not just list every option available.

Where things stand

The strategy is complete. The product is ready to launch. We’re now embedded in the day-to-day: project management, email marketing, social media management, influencer sourcing, endorsements and the review process. This isn’t a project with an end date. It’s an ongoing partnership, and we’re about to start seeing the results come in.