Xchurch Music Festival is a reimagining of the beloved Christchurch Music Festival, which had been a local favorite for nearly 20 years. After struggling to regain momentum following COVID-19, the festival needed a fresh start to reconnect with its community. That’s where we came in.
We developed a new concept and branding that revitalised the festival while honoring its roots. With a strong focus on community, local businesses, and showcasing homegrown talent, Xchurch Music Festival was relaunched as a vibrant, family-friendly event celebrating music, food, and togetherness in the heart of Christchurch.
Client Goals:
- Build brand awareness for the reimagined festival.
- Drive more traffic to their website.
- Re-establish the festival as a must-attend event for the community.
What We Did:
- Created fresh, modern brand guidelines that resonated with their target audience and reflected the festival’s renewed focus on community and local talent.
- Developed a user-friendly website designed to generate more clicks and provide essential event information.
- Curated a social media campaign targeting their ideal customer base, driving engagement and excitement in the lead-up to the event.
The Result:
- Reached 94% more users than the previous year through strategic branding and digital campaigns.
- Achieved record-breaking ticket sales, solidifying Xchurch Music Festival’s return as a local highlight.
- Generated over 57,000 engagements, creating a buzz that firmly re-established the festival as a cornerstone of the Christchurch community.