When it comes to email marketing, two platforms dominate the conversation: Klaviyo and Mailchimp. But which one is better for your business? The answer depends on your goals, your customer data and how deep you want your email marketing to go. Below, we’ll break down the key differences and help you choose the right platform based on real-world […]

Discover the benefits of long-form vs. short-form content in your marketing strategy. Learn when to use each format, with stats, tips, and real-world examples to boost engagement and SEO.

Instagram just launched Edits—a built-in tool that makes creating and remixing Reels easier than ever. Here’s everything small businesses need to know.

Marketing is more than ads or social media posts—it’s about strategy. Learn what a true marketing strategy involves and how it fuels real business growth.

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial—especially for small businesses. With new platforms, shifting algorithms, and changing consumer habits, it can feel overwhelming to keep up. That’s why understanding the latest social media trends is more important than ever. These trends help you plan, create, and post content that truly […]

Turning Guests into Advocates with UGC

In the age of TikTok and Instagram, your guests are more than just customers—they’re potential brand advocates. User-generated content (UGC) like reviews, photos, and videos can build trust and amplify your brand’s reach far beyond what paid ads can do.

For hospitality businesses, this kind of authentic content is gold. The question is: how do you inspire guests to share their experience? Let’s explore how UGC can transform your marketing strategy and turn happy guests into loyal promoters.