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Author: Kayleigh Clover

Why Your Socials Are Getting Likes but No Leads (And How to Fix It)

You’re getting likes. The content’s looking good. But leads? Nowhere to be found.

Here’s the deal: likes don’t pay the bills. If people are double-tapping but not clicking, booking, or buying, your socials aren’t doing their job.

This blog breaks down why your audience is vibing with your content but not converting — and exactly how to flip that. Think less fluff, more strategy. Because attention is great, but action is better.

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The Truth About Canva: When to DIY and When to Outsource

Canva is a godsend for small business owners but it’s not a magic wand. Just because you can drag and drop a few fonts and images doesn’t mean your designs will look pro, on-brand, or strategic. In this post, we’re breaking down when Canva works beautifully for DIY content, when it’s doing your business dirty and how to find the sweet spot between “I’ve got this” and “please help.” Because spoiler alert: doing it all yourself isn’t a flex if it’s costing you time, confidence, or consistency.

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SEO vs. Paid Ads: Which Is Right for Your Business? 

Struggling to choose between SEO and paid ads for your marketing strategy? You’re not alone. In this post, we break down the key differences, benefits, and drawbacks of each approach—helping you decide which one aligns best with your goals, budget, and timeline. Whether you’re aiming for long-term growth or quick wins, this guide will help you make an informed decision that drives real results.

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Klaviyo v Mailchimp

Klaviyo vs Mailchimp – What’s Right for Your Business in 2025?

When it comes to email marketing, two platforms dominate the conversation: Klaviyo and Mailchimp. But which one is better for your business? The answer depends on your goals, your customer data and how deep you want your email marketing to go. Below, we’ll break down the key differences and help you choose the right platform based on real-world […]

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