So, you’ve decided it’s time to bring in help with your marketing. Maybe you’re overwhelmed, growth is picking up, or you’re just tired of trying to be a copywriter, designer, strategist, and social media manager all in one.
But how do you know who to trust?
How do you avoid fluff, jargon, and overpromises?
Whether you’ve been burned by a slick agency in the past or this is your first time outsourcing, here are 5 smart questions to ask any marketing partner before you sign on the dotted line.
(Yes, even us. Especially us.)
1. How will you get to know my business?
Every brand is different. Your audience, your tone of voice, your goals—no two businesses are alike. So if an agency comes in with a cookie-cutter strategy or a one-size-fits-all package, that’s a red flag.
What to listen for:
- Do they ask the right questions?
- Do they care about your customer, not just your channels?
- Do they offer discovery calls, audits, or brand onboarding?
At Little White House, we start with your story and build outward. No templates, no guesswork just personalised strategy backed by experience.
2. What does success look like to you and how will we measure it?
Vanity metrics like likes and impressions are great… but they don’t pay the bills.
A good marketing partner will help you define what success looks like for you, whether it’s more enquiries, newsletter signups, brand awareness, or qualified leads.
What to listen for:
- Do they talk about conversions and customer journeys?
- Will they give you regular updates or reports?
- Do they explain their thinking in a way that makes sense?
We’re results-driven and relationship-driven. You’ll know what we’re doing, why we’re doing it, and how it’s helping your business grow.
3. What services do you actually offer and what don’t you do?
Not every marketing partner does everything. And that’s a good thing. Transparency about what’s in scope (and what’s not) saves you time, money, and a whole lot of confusion down the line.
What to listen for:
- Are they clear about their strengths?
- Do they have partners they trust for things they don’t cover?
- Are they open about pricing and timelines?
We’re specialists in social media, email, content strategy, design and delivery – and we’ll always tell you if we’re not the right fit for something else.
4. How much involvement will you need from me?
This one’s big. Some clients want to approve every post. Others want to set and forget. Either is fine, but you need to know what’s expected before things get lost in translation.
What to listen for:
- Will there be a clear workflow?
- Do they provide content calendars or approval processes?
- Can they adapt to how you like to work?
We create a simple system that gives you visibility, without stealing your time. Whether you want to be hands-on or hands-off, we’ll make it easy.
5. What makes you different from other agencies or freelancers?
You’re not just hiring a service, you’re choosing a partner. Ask them what sets them apart. If the answer is just “we’re creative and passionate”… push deeper.
What to listen for:
- Do they talk about people, process, and results?
- Do they have testimonials or case studies?
- Do you like the way they communicate?
We’re small enough to care, experienced enough to deliver, and people-focused to the core. We build long-term partnerships with businesses who value quality, honesty, and a no-fluff approach.
Marketing can feel like a minefield. But when you ask the right questions, you’ll find the right partner.
Ready to take the next step?
If you’re ready to:
- Hand over your marketing without losing control
- Work with a team that gets your business
- Finally feel proud of what you’re putting out there…
Let’s talk.