At Little White House Marketing, we pride ourselves on delivering bespoke solutions with a dash of creativity and a sprinkle of passion. Our recent collaboration with Carabella Gifts, a corporate gifting gem nestled in Romsey, truly put our expertise to the test—and oh, what a delightful challenge it was!
The Challenge: A Festive Boost
Carabella Gifts, renowned for their customised hampers and gifts, was on the lookout for some extra Christmas magic. Their corporate gifting prowess was undeniable, but they needed a helping hand to boost revenue during the festive season. Enter our team, ready to roll up our sleeves in October 2024, with a focus on maximising orders from loyal clients while tapping into a fresh B2C market.
The Strategy: A Festive Game Plan
With the clock ticking, we knew we had to draw from our previous success stories and craft an agile strategy. Our first port of call? An email series that was not just efficient but delightfully engaging, tailored for those quick wins. To complement this, we whipped up a social media strategy brimming with charm and creativity. Our secret ingredients? A dash of witty copy, eye-catching visuals, and some heartwarming photography that captured the essence of Carabella’s offerings.
The Result: A Christmas Miracle
Our efforts bore fruit, or should we say, gifts! Carabella Gifts saw a remarkable 63% increase in revenue during the fourth quarter compared to the previous year. And the cherry on top? An impressive 73% boost in average order value. It was a festive season to remember, with smiles all around.
Looking Ahead: A New Year of Opportunities
As we wave goodbye to a successful 2024, we’re bubbling with excitement for what 2025 has in store. With a partnership rooted in creativity and determination, we’re ready to tackle new challenges and bring even more cheer to Carabella’s corporate clients.
At Little White House Marketing, we believe in the power of teamwork, creativity, and a good splash of enthusiasm. Here’s to more festive successes and turning dreams into reality, one gift at a time!