Instagram’s latest launch, Edits, is turning heads in the content world—and if you’re a small business owner or marketer, it’s one to watch. Whether you’re a Reels regular or just starting out with short-form video, Edits by Instagram is here to make creating collaborative content easier (and a lot more fun).
Here’s everything you need to know about the feature and how you can start using it for your brand.
What Is Edits by Instagram?
Edits is a new tool within Instagram that allows users to co-create and remix Reels. Think of it like a simplified video editing suite that lets you collaborate with others using templates from existing content—kind of like TikTok’s “Stitch” feature or CapCut’s template functionality, but built right into the app.
With Edits by Instagram, users can:
- Pull clips from other Reels
- Use audio, visual effects, and transitions
- Add their own twist with new content
- Keep all edits within the Instagram ecosystem—no extra apps needed
Why It Matters for Small Businesses
If you’re a small business looking to increase reach on Instagram, Edits could be a game-changer. Here’s why:
- No need for pro-level editing tools: You can create dynamic, engaging Reels using templates and tools already on the platform.
- Boost engagement: Collaborate with other creators, influencers, or even customers to make content together.
- Trend participation made easy: See a Reel performing well? Use Edits to jump on the trend fast, without starting from scratch.
How to Use Edits by Instagram
- Find a Reel with the “Use Template” or “Remix” option
- Tap the three dots (…) or the remix icon
- Choose “Edit” to access the template and customise it
- Add your own clips, audio, or text overlays
- Hit share—and tag collaborators if you want to boost reach!
Instagram has also teased a new Edits hub coming to the app, where creators can explore trending templates and remix opportunities—making content creation even more accessible.
Quick Tips to Get the Most Out of Edits
- Use trending audio to stay relevant
- Collaborate with other local businesses to grow both audiences
- Encourage customers to remix your Reels as part of a giveaway or UGC campaign
- Test and learn: Try different styles to see what your audience responds to
If you’re looking to up your Instagram game without adding more to your workload, Edits by Instagram is worth exploring. It’s a smart, user-friendly tool that makes video content quicker to produce—and more collaborative too.
Whether you’re managing your marketing solo or working with a team like us at Little White House Marketing, features like this can help you show up more consistently and creatively.
Need help getting started with Reels or building a content plan that works?
Let’s chat about how we can support your brand with content that connects.